Artist Management with Lily Crockford (Jessie J, Iggy Azalea, Ellie Goulding)



Lily Crockford explores her time working at Polydor (Universal), world renowned Crown Management and she discusses the highs and lows of managing high profile celebrities such as Jessie J, Iggy Azalea and Ellie Goulding. Lily also covers the transition from keeping up with a hectic and demanding TV schedule (The Voice) to finally becoming her own boss as an artist manager for breaking artists, Rothwell and Hunter & The Bear.

In this episode, Lily shares her own challenges and experiences as well as goals and ideas for success alongside plenty of advice on the ins-and-outs of day to day artist management, answering many of your burning questions in the process, such as ‘how and when is the right time to find a manager?’ and ‘what should I look for?’

Lily also discusses building fan bases, distribution, marketing, campaigns, press, radio, gigs, legal and record labels PLUS James Bay’s Burberry campaign and talks openly about the early stage creation of hard working divas such as Jessie J.

Lily chats to us about what it’s like working with her brother, Barney Crockford and her father, Paul Crockford (artist manager to Mark Knopfler and Dire Straits).

This podcast gives advice on getting your teeth stuck into artist management and the harsh realities you’ll face PLUS the best way to get seen or considered as a new artist on any management roster.

A big thanks to our friends at Cambridge Audio and Richer Sounds for letting us take over their top secret audio facilities every time we record a podcast… and for the coffee!

This podcast is sponsored by EVS Entertainment Insurance.


Paul Crockford on Instagram

Crockford Management

Rothwell [Lily’s Artist]

Hunter and the Bear [Lily’s Artist]

Crown Talent and Management


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