Meet Suzi Ireland, Artist Promoter and Festival Manager at BIMM and Bearded Magazine.
Suzi has worked in many areas of the UK music industry including management, A&R, journalism and editorial, blogging, artist promotion and artist development as well as event management.
Editor in Chief of Bearded Magazine that covers the independent music sector and she also helps out at independent DIY label collective Pink Mist (Big Scary Monsters, Holy Roar, Blood and Biscuits, Tangled Talk) in an editorial/content role, looking after the website and sourcing bands for their ‘new music blog’.
Suzi has also worked closely with the Great Escape and MAMA Group on their Arts Council England artist development project. She currently works across the BIMM Group running artist development tutorials and courses, whilst also being responsible for BIMM’s festival programme which includes booking and running stages at the Great Escape, YNOT, 2000Trees, Glastonbury plus many more.
Give us your elevator pitch. Sum up your current role in one sentence.
Across my various job roles, I manage, advise, preach, coach and develop artists from early on in their career, as well as booking them shows at various festivals around the country.
How awesome is your job? Top 3 perks.
I get to nurture young artists and watch them grow into fully fledged and successful bands.
I get to attend festivals all around the world – my favourite pastime.
I get to travel a lot, and meet likeminded individuals, all equally obsessed with music.
What did you want to be when you grew up?
A WWE wrestler.
Would you swap them now?
No, I am far too small and weak now.
What would your superpower be?
To be able to make people sing and play in tune.
Best gig ever?
Queens of the Stone Age Glastonbury 2002, closely followed by PJ Harvey at Glastonbury 2016.
Best album ever?
Abbey Road by the Beatles
What was the last thing you listened to?
Sunns – Hold/Still
Give us a tip off. Who is your one to watch?
Atlas Wynd make a lot of noise for a young two piece. But they also know how to write catchy pop songs with a razor sharp edge. I have helped them develop over the past 18 months, leading to them getting management and label on their team!
What does UMA mean to you?
The UMAs are such a great opportunity for unsigned artists to be recognised. There are sooo many hard working bands and acts out there just trying to get a little bit of recognition. These awards – from nomination to winning – are a great statement for these artists. I’m hugely honoured to be a part of the judging panel.