UNILAD have partnered with the Unsigned Music Awards 2016 presented by Liquiproof.

UMA have come together with the biggest Facebook video publisher in the world (whose audience are 4x more interested in music than the general public) to deliver exclusive backstage and red carpet content live from the awards show on 27 October 2016.

As well as exclusive coverage of the red carpet and their own backstage green room, UNILAD will also look to Live Stream much of the day’s events, from dress rehearsals, sound checks and artist hangouts, through to the Award show itself.

Last week [August], UNILAD reached more than 1 billion people globally and amassed a staggering 2.7 billion views in July alone.

UNILAD tells us:

“We are very excited about the partnership between UNILAD and the Unsigned Music Awards. We can’t wait to get stuck in with covering the event and discovering some hidden talent. As well as assisting the Unsigned Music Awards in catapulting the next big artist in the UK.”

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Hosted by Laura Whitmore and Chris Stark, with special guest appearances from the likes of Charlie Sloth (1Xtra), Alex Baker (Kerrang! Radio / Absolute Radio) and many more, the Unsigned Music Awards are proud to be championing many of the best and most significant unsigned or self-signed artists in the UK with a glamorous, high end award show.

UMA Chief Content Officer, Ben Connor says:

“Whilst traditional media might bring a certain credibility to a show like ours, we understand that it’s not where our audience are; and we’re paying full attention to that. We now live in a digital world where entire generations only watch and listen to music, videos, movies and entire series’ online and on demand. UNILAD understand this better than anyone and together, we’re committed to building a truly millennial platform for discovering and breaking the hottest brand new artists like never before.”

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