Each year, UMA recognise an artist that has achieved unparalleled success as an unsigned or self-signed artist. We champion our UMA Icons to continue inspiring the world around them.
On 27 October 2016, UMA presented the world’s most viewed independent band with the first ever UMA Icon Award. They are YouTube phenoms, Boyce Avenue.
Reaching more than 10million record sales worldwide, embarking on multi worldwide sell-out tours, clocking up almost 3 billion views on YouTube, and boasting more views than the likes of Calvin Harris, Rihanna, Justin Bieber, SIA, Justin Timberlake and Coldplay, Boyce Avenue stand as a true testament to all that can be achieved as an unsigned or self-signed artist in 2016.