BBC Radio 1Xtra Charlie Sloth Show Producer

In This Episode

This week, we chat to Dari Samuels who has worked at 1Xtra since it’s inception in 2002. Having worked on many notable radio shows including Tim Westwood, Dari now produces the Charlie Sloth Show and guides us through how you should best capitalise on airplay.

We delve into the key differences between traditional and digital radio and how these are fast affecting the need to get your record spun live on air. Dari explains how this open playing field has driven a call for exclusive, unique and shareable content in-show, in order to keep that same audience that once came with ease.

We ask Dari how he discovers new music, who calls the shots on what gets played and how he manages such a busy inbox that fast fills up with the hottest demos from labels, pluggers and luck-tryers on a daily basis.

On the subject of radio pluggers, we find out from the inside, exactly what goes on behind closed doors when pluggers submit your track for review to radio stations. Dari’s advice might help you to weigh up exactly what a plugger could do for you, and when might be the right time to engage them.

Thanks to our good friends at the Cambridge Audio and Richer Sounds HQ for the space to record this podcast.

This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.


Tim Westwood

iHeart Memphis

Charlie Sloth