Having returned to the music scene as a solo artist in 2017, the enigmatic London producer and previously acclaimed singer-songwriter, Hider suggests 2018 is theirs for the taking with the release of their new single, ‘Don’t Pretend It Was Nothing.’
A hypnotic Indie electro-pop track, ‘Don’t Pretend It Was Nothing’ is best described as Avicii meets Foster The People. In his slow-building alternative-indie track, Hider’s distinctive voice sings of unrequited love over a fusion of minimal electronic beats and analog synths coupled with live drums and guitars.
Dissipating just as serenely as it begins following a spirited climax, ‘Don’t Pretend It Was Nothing’ “is about when you misread the signs at the start of a relationship and want more than the other person.”
Perhaps a relatable angst when Hider sings, “I want to be on your mind,” his latest single encompasses the sonic qualities sure to keep this Indie-electro pop gem on your mind.