Ross Patel is a rising star within the music industry. Having been drawn towards music his whole life the bond with it grew sharply aged 16. After performing in cover bands at school, he found his true calling behind the talent in the business and management side of the industry.
As a club promoter aged 18 Ross had begun a journey into dance and electronic music in his hometown of Bristol, UK. A passion for dance music merged with his love of live bands resulting in the launch of a record label and management company during his 2nd year at the University of Hertfordshire at 20 years of age.
Ross graduated with a 1st Class Honours in Music & Entertainment Industry Management, 3 years of large venue club promotion experience, grassroots artist management, business start up insight and a solid network of industry professionals.
On his return to Bristol he quickly acquired an internship position at the world famous Motion Bristol nightclub and venue and In:Motion event series. Within 12 months of starting he had assumed an integral management role at the 3500 capacity venue.
In 2014 Ross left Motion to set up an artist management company and soon joined international DJ / producer representatives Grade Management as a senior lead manager working across global underground stars including Seth Troxler, Joris Voorn, Roni Size, Ben Pearce, GotSome and Groove Armada.
Today Ross sits at the helm of Whole Entertainment Limited alongside friend, Co-Founder and Director Jamie Hole. Backed by industry heavyweight board members Scooter Braun, Max Hole and Ian Brenchley. Practicing a fundamental humble spirit of culture manifest in positivity, empowerment and hard work in day to day life Ross reflects the same values in the company and in his work.